Tag Archives: Minimum Viable Product

7 WordPress Themes for Launching your Minimum Viable Product

By leveraging the web in creation of rapid prototypes for testing business model assumptions, and using customer feedback to develop them, companies will be able to advance in its’ search for a repeatable business model and reduce risk in new-product introduction.

In creation of such rapid prototypes the Minimum Viable Product (MVP) idea is key. Neverthless, open source platforms such as WordPress are key enablers to the Lean Startup. As my previous post on 9 Minimum Viable Product WordPress Themes received pretty good interest among aspiring enterpreneurs,  I decided to share some more recent WordPress themes that can help you in quickly launching your minimum viable product.

Inspire, a clean-cut theme from the rockstars at Woothemes. The theme leverages a clear value proposition and call-to-action alongside usable design. We are working on this for EasyPeasy’s tablet OS, and I must say it feels good (is that a disclaimer?).

Inspire by Woothemes

SaaS Web App. This one I liked so much that I kept it in my browser tab for days. The makers knows all about sizing and positioning elements for increased conversion. The Plans & Pricing is simply right-out-the-box.

Apz, also by Woothemes, is a simple theme aimed at iPhone application developers. Simple and landing page-ish, perfect for that Minimum Viable Product version zero-point-something.

Apz by WooThemes

Coming Soon is a dead-simple landing page theme. Change the picture and do some copywriting, and you’ll be up and running.

SaaS Web App II is based on the same ideas as the SaaS Web App above, but with some modifications. Myself, I like the 1-2-3 description at the bottom.

AppPress by ChimeraThemes, has crafted a promising framework. AppPress really makes use of call to actions and conversion mechanisms as well as a good pricing page.

Fullside is AppPress’ brother theme, having some different design options. Have a look at the 37 Signals inspired decleration module at the bottom of the page. Get ready for ramping your conversion funnel.

What I love about WordPress is its take on simplicity and modularity. It allows you to do rapid testing of features, design and value propositions, and easily integrate third party forms and survey modules for getting customer feedback critical to customer development.

Going forward I would really want to see one Lean Startup-specific theme that leverages the back-end dashboard with consumer-focused metrics for testing business model hypothesis.

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How to craft a lean & mean Value Proposition for your Startup

EasyPeasy Value PropositionMark Twain said “I didn’t have time to write a short letter, so I wrote a long one instead.” Nonetheless, every business model needs a clear value proposition – a description of the value or benefit that your product creates for a specific customer. However, crafting that 1-line pitch that makes a customer turn to your company over another might be a challenging task. Here I describe the VAD technique for crafting high-level value propositions for your startup.

Author of Crossing the Chasm, Geoff Moore, suggested a great template for making and baking your elevator test. Yet as I needed an even more high-level pitch, I had a look at the value propositions of promising web startups. Luckily I didn’t have to go far. Guy Kawasaki is a true master of crafting value propositions and mantras, as he prefer over [corporate-ish] mission statements. On his blog I found some killer examples:

I like these. They are short, simple, playful and to-the-point. Guy is not afraid of polarizing people. Its premise is that you will rather take a “sniper approach” than using a shotgun in aiming value propositions at your customers. Generally Guy seems to put a verb or call-to-action first, followed by the application and a differentiator. That is [verb; application; differentiator], or VAD if you like.

Another interesting value proposition is that of Xobni. By highlighting “Drowning in Email?”, Xobni immediately makes you aware of your problem and invokes some kind of thank-god-I’m-not-alone-feeling. Instead of being everything to everyone, Xobni makes it clear that it offers you an Outlook sidebar plug-in. Following, Xobni highlights it main features and user perceived values – “searching your inbox and finding information about your contacts fast and easy”.

Now consider EasyPeasy. Its current value propostions are:

  • EasyPeasy: an open source cloud OS for netbooks.
  • EasyPeasy: Linux for the rest of us.

When using the VAD technique we came up with the following high-level pitches:

  • EasyPeasy: Rediscover your netbook.
  • EasyPeasy: Make your netbook a lean, mean surfing machine.
  • EasyPeasy: Run any web app inside the operating system

I admit being scared of polarizing main audiences within open source and Linux. Yet, VAD helped us drill down customer segments and perceived user value. From a positioning point of view these value propositions polarize new netbook users, and focus on solving the problem of current netbook users that feel pain with their pre-installed OS.

There sure is more to it. If you would like a more in-depth approach to value propositions and business models, I recommend reading chapter 2 in Business Model Generation by Alexander Osterwalder and Yves Pigneur.

Now, feel free to slaughter or embrace the high-level EasyPeasy pitch, or throw away the shotgun, load your rifle and craft your own VAD-style value proposition.

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9 Minimum Viable Product WordPress Themes

The Minimum Viable Product is one key tenet of the Lean Startup and Customer Development methodology. According to Eric Ries “the Minimum Viable Product is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback.”

With the raise of cloud computing and SaaS, the website often makes the product itself. Nevertheless, commoditization of Amazon-ish hosing services, search marketing, free and open source software such as the LAMP stack and publishing systems like WordPress – allows startups to build and market their products at a lower cost. This is a simple overview of – cut to the chase – minimum viable WordPress themes.

1. Optimize by WooThemes is a product and feature-centric theme that emphasizes a clear value statement and sense of call to action.

2.iPhone App theme by Templatic. The name speaks for itself. The theme is designed for, but not limited to marketing of iPhone apps. The call to action button is nicely positioned in the mid of the screen. Although the blue area/the header is static, I’m sure that this can be changed with ease.

iPhoneapp WordPress theme

3. Feature Pitch by WooThemes is an out of the box theme suitable for marketing that one compelling product of yours. Also take a notice of that lighting orange tab at the upper right. Good thinking.

Feature Pitch Minimum Viable Product wordpress theme

4. eBook theme by Templatic. Although the name implies a focus on eBooks, its message can easily be changed to work for any product.  It comes with widgets for testimonials and newsletter sign-up right out of the box.

ebook WordPress theme

5. Coffee Break by WooThemes has unlike the others put the call to action buttons at the leftmost side. It is clean and clearly built with usability in mind. The slider can easily be disabled.

Coffeebreak Minimum Viable Product WordPress theme

6. iProduct Theme by Templatic. Yes it is a product-centric theme. Its layout differs from the others as its download buttons are centered underneath the product image. iProduct comes with a pricing plan module, as well as a testimonials and customer service widget by default.

iProduct Minimum Viable Product wordpress theme

7. Eminent is a simple company-product hybrid. It provides call to action along with Twitter aggregation and client list features.

Eminent minimum viable product wordpress theme

8. Ignite is one dead simple theme. It is primarily a landing page, but it might make a good basis for starting the design of a minimum viable product site.

ignite minimum viable product wordpress theme

9. GetBusiness is a Web2.0-style theme more focused on company profiling. However, with slight modifications it would work as well as a minimum viable product theme. The call to action button and value proposition is at the heart of the front page.

GetBusiness minimum viable product wordpress theme

The themes have in common the emphasis on minimum viable product techniques. Their design is built around the product rather than the other way around. There is a clear slogan and value proposition, as well as product feature listings. Call to action buttons, along with testimonials and customer service widgets are at the center of the templates. Perhaps the most important, the minimum viable theme should organize for customer feedback and simple testing of ideas.

You may have noticed that WooThemes and Templatic themes dominate the list. I believe that this is not by accident. If you have a look at their respective sites, you’ll see that they make good examples of how to design a compelling reason to buy.

Stay tuned for more minimum viable product themes to come.

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Minimum Viable Product revisited – the MVP Curve?

My professor once introduced me to a concept he called FRUST – an acronym for frustration. Its premise is that products should be built solving a problem or pain for the customer. So is the minimum valuable product (MVP) a systematic, disruptive approach to product marketing. Google, Twitter and Spotify apparently get it. Say no more.

At its shortest, Eric Ries coined the minimum viable product:

.. the minimum viable product is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback.

In this Venture Hacks interview with Eric Ries, it is put even more simple:

The minimum viable product (MVP) is often an ad on Google. Or a PowerPoint slide. Or a dialog box. Or a landing page. You can often build it in a day or a week.

More recently, voices of the Customer Development/Lean Startup community have made an excellent effort in elaborating the idea, e.g. Andrew Chen; Minimum Desirable Product and Ash Maurya; How I built my Minimum Viable Product.

If a picture is worth a thousand words, then the minimum viable product would deserve its own least common multiple. Adapting the Featuritis Curve, here is a conceptualization as a basis of discussion.

Minimum-viable-product-illustrated-methodologist1

The MVP Curve questions whether resonance with Early Adopters is relative to the number of features or amount of complexity offered. The minimum viable product does not necessarily mean that the product should be dead simple. Rather, the resonance with customers should peak when the product offering is designed to solve their core problems or jobs-to-be-done, as suggested by Clay Christensen. In accordance with the Customer Development model, this implies not only listening to the customer, but getting out of the building and carefully studying the customer.

I leave to you the question whether the minimum viable product can be conceptualized. In different use cases, what would be the pitch of the curve? Further, the curve might be tested by applying metrics to it: how to measure resonance with early adopters over features, and are there alternative variables?

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